Experts know it all!

Experts are people who have worked in the field and are experienced. At times, they can be very helpful and useful.

Every Journalist should:
- have a little black book with a list of experts
- meet as many people as possible, the more the better.
- get the number of a source they have used more than once.
- have accessibility, make sure they can get a hold of the source.
- look at what publications experts are being quoted in, and if it's a well- known publication or not.
- do a background check on an expert, before they call or get a hold of one.
- tell experts what they specifically need.
- not be afraid to ask questions.

Some sites to check out:

PR Newswire
An online community of professional communicators, ProfNet was created to connect reporters easily and quickly with expert sources at no charge.

Brookings Institution
Brookings brings together leading experts in government and academia from all over the world who provide the highest quality research, policy recommendations and analysis on a full range of public policy issues.

Sources Directory
This site offers a directory of expert contacts and media spokespersons, media names and numbers, parliamentary names and numbers, and more.

ALM Experts
This site is very helpful to find sources for experts, consultants, and litigation support services. You can browse any topic or issue that you'd like to investigate, and it will pull up a list of experts in that specialty. The experts' resume, and profile are available to view as well. Great site!